What is affiliate marketing and how does it work? These are probably the main questions that come to our minds considering a growing number of mobile affiliate marketing networks available online. They offer a new way of advertising based on CPA model that includes charges for a completed users’ action using a selection of affiliates and partners available within the network.
Affiliate networks have already formed a well-established niche featuring plenty of offers. This market is developing rapidly attracting more partners and advertisers brought together to a single global marketplace featuring thousands of different mobile applications to promote. The key feature of mobile affiliate networks is the ability to track and analyze various factors that typically include conversions, leads sales, real purchases and more. As the world has already gone mobile, mobile affiliate offers include networks related to various mobile app platforms featuring a rapid growth of installs, conversion events and more.
Mobile CPA marketing has already proved to be a mature marketplace for applications of different types. Here you may find thousands of registrations that include dating and music apps, booking services, applications for business and mobile games. Leading mobile CPA networks regularly come up with new beneficiary offers delivering higher revenues and profits from installs of travel and financial applications. The niche seems to take off in the nearest future resulting in new CPA affiliate programs and offers for all tastes and preferences.
Affiliates are actually media buyers. They can benefit from higher revenues in addition to organic traffic ad real users’ installs together with publishers resulting in higher rankings at leading app stores. Choosing the right source of traffic featuring a target audience is the key to success for both publishers and media buyers. CPA networks provide some great tools that allow generating higher eCPM rates if compared with traditional CPC models.
Although some may consider affiliate platforms as an easy way to obtain successful CPA-based ad campaigns for mobile apps, the task is not as easy as it may seem at first sight. Media buyers should take into account various essential aspects that include:
- The Lack of Cookies;
- Device Fragmentation;
- Tracking Obstacles;
- Managing and Customization Challenges.
For this reason, many affiliate platforms fail to succeed when delivering their efficient business to the niche of mobile applications. A few of them managed to connect advertisers and purchases with the apps market in addition to mobile application developers and publishers acting like partners. Those platforms are only starting to make names for themselves and gaining reputation in the niche of mobile apps. Not considering them in future would be a huge mistake for both media buyers and publishers.
If you want to keep in touch with the latest trends on the affiliate mobile market and follow some new trends in the niche, our website is certainly the right place to visit. We tried our best to bring some of the best platform and networks to one place making it easy for you to choose the one that suits your needs and goals. Every time you need to boost your business resulting in higher revenues and users’ feedback, follow our updates and check the list of some leading marketing networks that deal with mobile affiliates.